Pricing the Home Right

Although it is not an exact science, I strongly believe in pricing the home correctly depending on the your pricing strategy and the current market conditions. We also need to take into consideration the condition of your home and the neighborhood where the house is located.


There are three pricing strategies to consider:


Over Priced - Upper end of the price range or beyond. Wanting to leave room for negotiation.

Market Priced - Pricing the home at or near the price you think the home will sell.

Action Priced- Putting the home on the market at a price where every potential buyer can see the value. Creates an auction-like environment.


My eight years as a Certified Residential Appraiser benefit my clients in the area of pricing your home and fighting for your price. Most real estate agents do not have the additional knowledge I bring with this added skill.



Six Pitfalls of Overpricing Your Home
Adobe Acrobat document [318.9 KB]

How may I

help You?

BETTY FERNANDEZ REALTOR®            Broker-Associate

(805) 766-1495

DRE #01452802


Former Certified Residential Appraiser

Seniors Real Estate Specialist (SRES)
Certified Probate Real Estate Specialist (CPRES)

Bilingual English/Spanish


Five Myths of Aging

1. I am never growing old.

2. My kids will take care of me.

3. I am not leaving my house unless it's in a pine box.

4. The government will take care of me if I run out of money.

5. I am safe because I have long-term care insurance.

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